The beach, glamour, the Little Wall, Alassio kisses. There are many reasons that make the little town a capital of tourism on the Western Riviera

The visit can begin from the “Gut”, the narrow street running through the centre: shopping opportunities, an aperitif or a romantic dinner. A short walk to the beach, perfect for children: you can bathe without fear of drowning because of the sloping seabed. With a visit to the Alassio wall, the symbol of the Town of Lovers.

Very British villas appear in the hills amid exotic parks and Mediterranean plants. Indeed, it was the English that at the end of the 19th century made Alassio a tourist centre, as evidenced by three locations: the Villa della Pergola Park, which you can visit by appointment, the Anglican Church, which has become a space for events, and the Hanbury Tennis Club.

Alassio is enlivened everywhere by restaurants, bars with live music and a disco with trendy music and DJs, very popular with young people for enlivening evenings. Here they produce Alassio Kisses, sweetmeats that make a holiday even more inviting.


The beach, the set of a film by Vittorio De Sica starring a child, is still a favourite with families: anyone who has been there as a child goes back married, with children. The quartz and silica sand is so alluring as to entice the town to organize “Sand Castles”, a challenge for adults and children and now a must in summer. For children there is the very beautiful Solleone park adventure, on the San Bernardo heights. Alassio also has a well-equipped marina: Marina di Alassio, suitable for mooring yachts up to 35 metres long.